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SEO Explained – What are backlinks?

SEO is a mysterious beast, and in an effort to simplify the key elements of SEO we’ll be posting a series of posts on the basics of organic search.  We don’t pretend to be SEO experts, so these posts are a combination of our experience, research and common sense.   Let’s start with backlinks, what they are, and whether you should employee a backlink strategy to improve your rank. Read more