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DIY your website with the experts

If you are serious about your music then at some point you are going to need a website. If you learn to build a website, with us, you will not only save hours upon hours of time, but you will also save yourself some serious dollars.

This is a LIVE, hands on, workshop, where you will be physically building your website with up to 9 peers.



Fully loaded features

1) A fully functional wordpress powered website live on yourdomain.com

2) A custom look with your brand / images / feature slider

3) A music player embedded and loaded with your tracks for people to stream

4) A gigs listing page with all your upcoming shows, including links to buy tickets

5) All your social media sites linked in your sidebar

6) Capabilities to sell your music directly

We want to teach you how to set up, configure and run your own music website.



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Whats included in your website;

  • Your own website set up at www.yourdomain.com
  • The most popular Content Management System in the World, WordPress.
  • Fully Responsive  theme, works on any device
  • SEO Ready
  • One of the latest customisable WordPress template Themes
  • Embedded music player
  • Links and streams to social media
  • Image Gallery
  • Contact Form
  • Customised homepage
  • Sidebar widgets
  • Blogging platform
  • E-Commerce capable*

Additional course for E-Commerce Websites

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A small list of requirements for the course;

Basic computer skills; if you can use a smart phone, you can build a website.

A laptop with WIFI capabilities, we will supply the internet and coffee

Firefox Browser installed on laptop- Get it here

Logo- 300px ideal width- See sample logo on page 300px x 150px

Feature banner image- 960px-1500pxwidth x 200px-350px max height See sample

Registration to Bandcamp, essential to showcase and sell your music – Check it and read our blog

Google Picasa, Flickr or Instagram account…….  (We love Google)

You tube channel or links- not imperative as you can add someone else’s and put yours in later

A domain name- these start at $6 and we will require the documents prior to you starting the course.

A packed lunch, or bring $5 for some sambo’s and fruit.

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Dave Anderson

Dave has worked for Hewlett Packard for the past 6 years managing digital and social media across APJ. He has worked for a leading digital agency in the UK at the very beginning of the web, has been a corporate facilitator for a leading Australian training organisation. He has even written, recorded and released an acclaimed album (4/5 Sydney Morning Herald). Florence Road is Dave’s brainchild but the day to day is left to his more hands on partners. He’s a sports nut, and has been known to lose the plot watching his West Coast Eagles play.

Connect with Dave: Twitter | dave@florenceroad.com


Geraldine Moore

Ger is all encompassing, all conquering, Perthian. She’s been dabbling with websites for years, whilst being front of house for some of the best restaurants in Perth. She brings so much passion and energy to Florence Road, you kind of wonder whether she actually thinks of any of this as work. She’s the queen of wordpress hosting, design, mailchimp, and Google. In fact we call her glue because as this industry changes she learns stuff so quickly and it sticks like….glue. The only downside, is that Ger is a Fremantle Dockers supporter, but I guess we all need to be charitable to the less fortunate sometimes.

Connect with Ger: ger@florenceroad.com


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9.00am Registration and Coffee

9.15am Welcome-Introduction to Florence Road and WordPress

9.30am The Dashboard, posts, pages and categories

9.45am Customizing your site

10.15am Creating a post and a page

10.45am Coffee Break

11.00am Widgets and what they do

11.10am Customising your homepage layout

11.45am Lunch

12.45pm Plugins and configuring your sidebar

1.00pm Links to your social networks

1.20pm Menu and navigation

1.30pm Gigspress

1.40pm Photo gallery – powered by Google, Flickr or Instagram

2.00pm Embedding your You Tube videos

2.15pm Embedding a music player

2.25pm Coffee

2.35pm Creating the contact page and Contact Form

2.45pm  SEO tips and Google friendly advice

3.0opm Comment Moderation

3.25pm Questions

3.45pm Where to now, support and tutorials

4.00pm Finish!

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Follow Up Courses

Mailing list set up with mailchimp

Sell albums and downloads directly via Woocommerce and Paypal

Hootsuite social media management

Google Apps – Email and Invoicing for Musicians

WordPress Refresher- 1/2 day